Our Logo: The ButtonWood Tree

As trading activity increased in the fledgling city of New York during the late eighteenth century, the city’s brokers recognized the need for an organized forum in which to conduct their business. So, on May 17, 1792, twenty-four brokers assembled in their usual trading spot to draft an agreement pledging themselves to each other in good faith, with honesty and integrity.

Their pledge became known as the Buttonwood Agreement, named after the large shade tree under which the brokers met and often conducted business.

That Buttonwood Tree stood on the spot we now know as 68 Wall Street, the site of the New York Stock Exchange. And today, following the example of those visionary brokers, we at Regal Advisory Services pledge ourselves to you, our clients, in good faith, with honesty and integrity.